Creative freedom at Juno Baby

As Creative Director for Juno Baby, I worked with the cofounders to build their new brand from the ground up. Starting with the logo and brand guidelines, I developed a cohesive brand identity that was quirky, clever, and resonated with the target audience. I then brought the brand to life by designing and launching a full e-commerce website. Due to restrictions in 2020, I art directed a fully digitally rendered "photo shoot" for all of the site’s visual content. Additionally, I extended the brand into packaging, print collateral, and social media content, ensuring consistency and engagement across all touchpoints.